O∙ver∙drive is defined as the intensified state of activity and productivity. To be in Overdrive one must be willing to push pass limitations in order to successfully achieve any task. The Overdrive Movement applies that same intensity and tenacity to pursuing success in the entertainment industry. With hard work they have developed a brand that prides itself on quality and performance. Through efforts like Lady Overdrive Modeling, Team Overdrive Event Promotions, Overdrive Clothing, and the growing Overdrive Music catalog they are making a mark in the world of fashion and entertainment. Such ventures have gained the Overdrive Movement national attention, while at the same time providing avenues for up and coming artists to achieve their own dreams through effective career management and incomparable work ethic. It all began with a simple hip-hop mixtape. This compilation of music entitled Overdrive was released in 2011 by Overdrive’s first entertainer and artist, Playboi Juan. During that year Playboi Juan distributed his work all throughout the Midwest, cultivating a fan base who believed not only in his music but also the musical revolution he set out to create. This sparked an international movement; the Overdrive Movement. The Overdrive Movement includes standout performers such as founder and professional recording artist Playboi Juan, and professional recording artist Trouble the Aviator. Works from Playboi Juan include two albums entitled Boi to a Man and DopeBoi Shine, BlueCollar Grind and three independently released mixtapes: The Appetizer, Overdrive, and The Main Course. Trouble the Aviator’s Adventures in Aviation, has a rapidly growing following. Both artists’ catalogs include multiple hit records, fan favorites, and numerous videos and live performances.